Our experience in international trade and development began in the latter part of the 1990s focusing on developing relationships with and operations in most Middle Eastern countries. Today, Mango Enterprise has networks throughout the Middle East. Our core competence is in the health and medical care industries, and our portfolio covers a broad range of consumer goods products. We represent international brands that are among the top products in quality and brand equity in their respective industries globally.
As mature markets and local opportunity costs make it more difficult to generate additional operating margins, companies are now focusing on international business development. While companies seek global growth, the Middle East/North Africa region has become a desirable marketplace. The area offers favorable demographics and an end-user propensity to purchase global brands. With this environment in mind, Mango Enterprise helps companies meet the challenges of moving their products overseas—such as negotiating the maze of regulatory requirements—as well as navigating cross-cultural expectations and positioning the product in a way that takes into account local consumer behavior.